- Multi-tenant SaaS
- AdTech
- Analytics
AD-IQ
Outdoor advertising platform
Schedules and delivers advertising to digital screens across many locations, with location targeting and live performance data. Multi-tenant, so each advertiser runs its own campaigns from one platform.
- Project
- AD-IQOutdoor advertising platform
- Client
- Masru Ahmed RafiCEO, AD-IQ
- Platform
- Web app · Mobile app
- Build size
- Five figures
- Now
- The design record is public on Behance.
S01The business
Advertising on screens you walk past
AD-IQ runs advertising on digital screens in shops and public places. An advertiser books time on screens in the zones they care about; AD-IQ schedules the playback and reports what actually ran.
As described by the product's own screens
What we built
- Automated scheduling
- Location targeting
- Real-time analytics
- Multi-tenant
Each line has a number. A frame further down that shows it carries the same one.
What it had to do
Schedule ads across many screens without doing it by hand.
Let each advertiser target by location and see only their own campaigns.
Report playtime against what was bought.
S02Design
Dense data, readable at a glance
An operator's dashboard carries clients, campaigns, zones and screens at once. The interface is dark so that status colour carries the meaning — green where a shop met its playtime, amber where it was not open, red where it under-performed — and every report can be cut by shop, area or zone.
- Operator dashboard and reports
- Advertiser app screens
Mark
Palette
- Graphite#24282C
- Navy#1B274C
- Signal orange#FE7A02
- Sky#4AB7FD
The brand as shipped — palette sampled from the product's own screens.
S03Engineering
One platform, many advertisers
The platform is multi-tenant: each advertiser has its own campaigns and sees only its own numbers. Scheduling is automated, targeting is by location, and analytics report played minutes against planned minutes as they come in.
- Automated scheduling
- Location targeting
- Real-time analytics
- Multi-tenant
S04Infrastructure
Checked, staged, then shipped
A change reaches production through a CI/CD pipeline with automated tests, by way of separate dev, UAT and production environments. It is deployed on Vercel.
- CI/CD pipeline
- Automated tests
- Dev, UAT and prod environments
- Deployment on Vercel
S05Credits
One company, three hands
The same mark in three colours: who at OonkoO did what on this build, in the order the work was handed on.
Infrastructure
- CI/CD pipeline
- Automated tests
- Dev, UAT and prod environments
- Deployment on Vercel
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